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Pulsar takes Spotify’s “social media marketing to the next level”
Sound Stream, an article published in Research Live, explores how music streaming service Spotify is using data insight to drive its expansion. Mark Uttley, VP of consumer insights at Spotify, talks...
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Do Beliebers love Weetabix? Identifying celebrity fans affiliated to brands
For global brands and leading talent agencies, identifying synergies between brands and celebrities is an invaluable form of insight. By delving into social data, it’s possible to map out different...
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VIRAL: insights into flu on social media and the importance of marshmallows
We’ve all been there: aching muscles, throbbing head, sore throat. Coming down with the flu is no fun, and everyone has their own way of dealing with the symptoms. Hot tea, Vicks rub, ginger, garlic...
View ArticleThe Journey of an Image: the evolution of visual social media in our TEDx talk
Pulsar’s VP of Product, Francesco D’Orazio (@abc3d) presented ‘The Journey of an Image: big data, social media and how ideas spread’ at TED x University of Bristol in June. TEDx co-organiser, Hannah...
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Snapchat, One Year On: why it’s the network of choice for millennials
If you’re a brand, the concept of using social media as a way to connect to your audience is not new. But with so many networks to choose from it can be difficult to identify where your audience is...
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Cat people vs dog people, explained by Facebook
Well this one sent the office into a frenzy: Facebook’s research team recently reported on the behaviours and affinities underlying dog people compared to cat people. Using a data sample of 160,000...
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Best of both worlds: sharpening up qualitative research with social insights
In our world of research and insight, 2016 has been the year of true ‘hybrid’ approaches. A recent Harvard Business Review article shares a nice take on this development, profiling a large organization...
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#LondonIsOpen: Sadiq Khan wins the people’s vote
After three years of planning and negotiating, this weekend saw TFL turn London into a fully-fledged 24 hour city. Londoners no longer have to endure the dreaded night bus after a night out, or flag a...
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Brand Dig: Burberry, River Island & Nationwide are killing it on Snapchat
Brand Dig, our weekly blog series by Senior Research Executive, Harry Symington, shares the most exciting brand ideas and campaigns happening right now. In this edition, Harry discusses three brands...
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Brand Dig: why brands can’t ignore social media fame
Brand Dig, our weekly blog series by Senior Research Executive, Harry Symington, shares the most exciting brand ideas and campaigns happening right now. In this edition, Harry looks and three brands...
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